Sketches and Digital Concepts
My first step in the redesign process came from sketches I presented to the stakeholders in order to get a better idea of what they were looking for. After the sketch review I took their feedback and turned it into 4 different digital concepts varying slightly in design and typography.
First Round of Final Concept
After the first round of critiques we revisited what the clients liked about the original concept and what they wanted in the final product. It was decided that the guitar-piano hybrid would be vertical, and some fonts would be changed back to the original. I also made the decision to cut back on some of the minor details in order to make it more obvious what the logo was.
